About us.

Our dealership's mission.

BMW Bedfordview, formally Bruma Auto has recently undergone a substantial upgrade in line with the BMW AG Future Retail international initiative. The dealership boasts state of the art finishes, and Digital Communication. Nowadays digital media is an essential part of everyday life. All information can be accessed worldwide- simply and within seconds. Mobile access, a high degree of flexibility and maximum information provision are benefits which also enhance the customer experience in the dealership. We have appointed a Product Genius, who is available to assist customers with all and any questions on any of our products. We have a sales team of 12 fully Sales Executives that are fully accredited and trained by BMW S.A.

Our team is led by Dealer Principal Guy Kilfoil and he is assisted by New Car Sales Manager Shane Frandsen, Used Vehicle Sales Manager Luke Meyer, Service Manager Bruce Matz, Parts Manager Michael Knoesen and CRM Manager Debbie D’Aguanno.

We have two fully accredited Finance and Insurance Managers that can assist with all Finance and Insurance requirements or advice.

The Dealership is an accredited BMW and MINI dealer and we also have the Franchise to sell and service M and I products. We carry between 250 and 300 used vehicles in our Group, so we can cater to any and all of your needs.

Our Service Centre is staffed with highly skilled, BMW accredited and trained Technicians and Aftersales Consultants. We have all the latest diagnostic equipment available as well as all the required special tools and wheel alignment equipment. We are open between 07.00 and 17.30 Monday to Friday.

We have a level 4 BBBEE accreditation. We employ over 100 focused and energetic people that strive to be the best at what they do at all times.

Most of all we subscribe to service excellence and our Customer Service and CRM team is headed up by Debbie D’Aguanno who is always at hand to cater for all your needs.



8 Kings Road

Business Hours.

Mon - Fri:

08:00:00 - 17:30:00


09:00:00 - 13:30:00



BMW Approved Used Cars.

BMW Approved Used Cars.

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BMW Digital Showroom.

BMW Digital Showroom.

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